As the CEO of the Consumers Health Forum of Australia, Dr. Elizabeth Deveny has transformed the landscape of health consumer advocacy, emphasising the need for consumer-driven healthcare reform. Her leadership in merging three disparate Medicare locals into a leading primary health network showcases her capacity to inspire and drive change. Dr. Deveny excels in creating high-performing organisations and fostering a culture aligned with strategic visions and organisational values. Her approach is characterised by proactive engagement and values-based leadership.